Outsmart, Don’t Outspend
DACS Marketing Group finds the shoppers, stores and moments most likely to drive incremental sales, then activates and measures what actually works.
Verified purchase intelligence. Omnichannel activation. Independent measurement.
We offer scalable programs that turn shoppers into buyers
across North America.
As your agency partner, our aim is to make your team and business stronger with tailored, growth-oriented solutions built to adapt, pivot, create and capitalize on unique, and often missed opportunities.
Our Four Steps to Drive Brand Growth
FIND
MAP
ACTIVATE
MEASURE
Our specialized approach finds and converts shoppers by:
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Using verified receipt behaviour to identify and target category buyers, switchers, competitive, and lapsed users before they enter the store
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Mapping buyers to high-opportunity stores where demand is strong, but the brand underdelivers, optimizing media spend
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Engaging buyers across multiple digital and physical touchpoints during their planning and shopping moments with conversion-focused creative and tactics
We measure and identify the marketing tactics that work for your brand by:
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Using test and control methodology executed by independent third-party research
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Isolating tactics to measure their incremental sales lift and ROAS, helping you make better investment decisions.
From online to in store, Amazon to Walmart, your success is our priority.
TRUSTED BY LEADING BRANDS
Efficient Reach.
Maximum Conversion.
Measureable Growth.
Our unique services allow brands to do more by:
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reducing spend on RMNs
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reducing dependence on discounting
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reducing non-working dollars
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reaching shoppers across multiple retailers through one program
Three Ways We Help Brands Grow
Shoppertunity™
Platform
Find the shoppers and opportunities most likely to drive incremental sales through:
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Verified Purchase Intelligence
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Precision Targeting
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Holistic Planning
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Unified Measurement
Creative
+ AI Studio
Build awareness and drive conversion with content produced faster, at scale and at lower cost via:
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TV / CTV / OLV / Social
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Retail Media
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Shopper Influencers
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Accelerated asset production, 30% of traditional timelines and up to 50% lower cost
Amazon
Services
Use Amazon as a fully managed growth channel across media, content & commerce with:
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DACS 1P platform (Canada)
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Content + search + DSP
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Operations + reporting + optimization
Leadership Driven by Global Experience
Our leadership team brings decades of senior experience across brand, agency, shopper marketing, media, creative and commerce. We have built brands, led transformation and delivered growth for major consumer, food, beverage and technology businesses across global markets.
Because our experience spans both the client and agency sides of the business, we understand the commercial realities behind the brief. We combine strategic thinking, shopper insight, creative activation and measurement to help brands identify opportunities, move faster and drive measurable growth.